Deutsch: Kunststoffgranulat in vielen Farben
(Photo credit: Wikipedia)

When the future you had planned goes awry, hit re-start, adjust and realign your people, plans and practices around your shared purpose.

Follow this link to read the full story about how biodegradable plastics innovator Metabolix reacted in the face of losing its major venture partner by

  1. reconfirming its shared purpose of delivering sustainable solutions to the plastics, chemicals and energy industries
  2. figuring out how to keep going by changing its approach from pursuing large volumes over time to going after "valuable niches"
  3. putting in place new capabilities to manage manufacturing, supply chain and Europe itself


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