Appreciating Appreciation: Jones Family Farms

The owners and staff at the Jones Family Farms in Shelton, CT get it.  People go there to take advantage of the farms' 200-acres of harvest-your-own Christmas trees (or berries or pumpkins).  They leave with priceless memories of a wonderful family experience.

The farm is beautiful.  The layout is terrific.  The trees are great.  But what really sets this place apart is the way they treat their visitor like, well, visitors.  There's an abundance of staff, so the queues are short.  There's an abundance of tools, so everyone can use what they need.  There's an abundance of "welcomes" and "thank yous" and "happy holidays".  They make their visitors feel appreciated.

It isn't the farm, the layout, the trees, the staff themselves, or even the families that come there that make this place so wonderful.  It's the interaction between all of those in this setting with these people all focused on making the experience as good as it can be for all involved.  In many ways, this isn't all that complicated.  It is rare.

What do you do to make the people you work with feel appreciated?

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