Better Results Faster
We had a blizzard in Connecticut on Boxing Day (December 26). The traffic advisory read "Do NOT drive. If you must drive make sure you have a winter survival kit with you." This seems like a particularly perspicuous advisory in that it made it very clear what we were supposed to do, or, rather not [...]
Onboarding begins with your business objectives. Start by stopping to figure out what you want to accomplish and how you expect your future new employee to deliver or contribute to target results. Think business strategy. You risk leaving a lot on the table if you treat hiring as a transactional event as opposed to a [...]
The first thing my new boss explained to me on my first day was that my top priority was managing the production of the new advertising campaign – and getting it on air for Thanksgiving. When he showed me the shooting boards, my heart dropped. The advertising was terrible. Fortunately, I resisted my natural instincts [...]