make sure to use the right type of organization for the right things.
The whole premise behind a Chief Innovation Officer goes beyond useless to completely and utterly counter-productive.
The five keys to BRAVE Innovation are a cross between the ideas in Peter Skarzynski and David Crosswhite’s The Innovator’s Field Guide, with my own BRAVE leadership framework.
The real key to success comes from having a better idea, putting effort behind its positioning, tracking down the right resources and working harder than your competitors over an extended period of time
Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With the emotionally engaged, live your story. Treat fanatics as co-owners. And don’t cross the … [Read More...]
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