Better Results Faster
Happy New Year! My gift to you is 24 BRAVE frameworks that can help make your coming year happier. Headlines here. Click through to the original articles (on a combination of Forbes.com and PrimeGenesis) for more. Happiness is good – Three goods: good for others, good for me, good at it Five components of BRAVE [...]
"Poor fit!" "Didn't deliver!" "Things changed!" 40% of executives fail in their first 18 months*. The vast majority of the roundabout, convoluted, euphemisministic explanations we hear for those failures are subsets of one of those three: fit, delivery, adjustment. And whomever we’re talking to almost always thinks the failure was someone else’s fault. New [...]
No one who ever worked in marketing at Procter and Gamble would ever consider letting anyone develop any sort of advertising without a clear creative brief. We should hold ourselves to the same standard when it comes to recruiting briefs. No on should ever consider letting anyone start recruiting for any new employee without a [...]