In the News

ForbesEconomistFortune BusinessWeekNew York TimesBusiness Outlook IndiaChicago TribuneCNBC – Economic Times of India – Financial TimesFox NewsHuffington PostIncThe IndependentMSNNonprofit Business AdvisorPresident&CEO Magazine –  Strategy & People  – Talent ManagementTimes of IndiaTotal Picture RadioUniversity BusinessUSA TodayWall Street JournalWashington PostFirst-Time Leader podcasts


The New Leader’s Playbook – Weekly Articles

George Bradt’s weekly articles on highlighting examples of things new leader’s did well.  Includes articles on Hewlett-Packard’s Meg Whitman, Apple CEO Tim Cook, A&P CEO Sam Martin, MasterCard CEO Ajay Banga, Walmart CEO Mike Duke, Chiquita CEO Fernando Aguirre, Royal Caribbean CEO Richard Fain, American Red Cross’s Charlie Shimanski’s remarkable powers of communication, Procter & Gamble’s John Pepper, and others.

“Touching and extremely actionable…Inspiring…full of feel-good and the promise that I, too, can build my confidence by following your advice and the examples lived by your protagonists…will keep people coming back for a weekly “you can do it” emotional fix!” – a reader.

Click to read latest article or go to The New Leader’s Playbook to see the framework with cross links to all the articles.

The Economist – That Tricky First 100 Days

Onboarding focuses on three areas that can cause a new executive to fail: getting up to speed, forging effective relationships and accomplishing what is expected.

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Ask Annie.  New Job?  Get a Head Start Now.

Anne Fisher answers the question what you should do ahead of time to prepare for a new job with help from The New Leader’s 100-Day Action Plan and her interview with George Bradt.

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Can you rehabilitate a passive aggressive employee

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How To Take The Reins At Top Speed

Getting a jump on a new job before you begin is critical. Enter coaches and consultants.

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Cheat, Control & Exploit

Onboarding lessons for new executives and managers. BusinessWeek Executive Editor, John Byrne talks with PrimeGenesis’ Managing Director, George Bradt about the things that you need to think about to ensure effectiveness from day one in your new organization.

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Mixed Mergers Spell Trouble

In BusinessWeek’s Debate Room, George Bradt argues that companies with markedly different cultures set themselves up for failure when they try to merge because successfully merging is dependent on analysis of the context and culture of the company being acquired.  And few companies invest what is required to do that.  (Like you would do.)

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A Groupon for Groupon’s CEO

George Bradt discusses what Groupon CEO Andrew Mason needs to do to regain faith in his leadership.

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The Right Way for a CEO to Deliver Bad News

Claire Suddath’s article includes perspective from PrimeGenesis’ George Bradt

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Three Undeniable Tenets About Going Public or Private

Jayme Check’s article about how corporate leaders need to manage change

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If You Want to Change Corporate Culture, Dare to Tell the Truth

Jayme Check’s article about how Cosi’s CEO is changing the rules of the game

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How to Stop Carl Icahn From Taking Over Your Company

Jayme Check’s article about being an activist CEO yourself

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Eilene Zimmerman discusses small business apps for sales and marketing, including PrimeGenesis’ “New Leader Smart Tools” iPad app which “provides executives entering a new company with an interactive, mobile template for creating and carrying out a 100-day action plan.”

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Mary Vonnegut warns Heads Up C-suite Leaders, Landmines Ahead”

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Mary Vonnegut describes “How C-suite Leaders & Teams Can Deliver Better Results, Fast”

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On-boarding Starts Before Recruiting.  Arundhati Ramanathan of India’s Outlook Business interviews George Bradt.

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Download pdf: | On-Boarding Starts Before Recruitment


  New Year, New Boss — Same Old Fear

Read Rex Huppke’s article


  New boss means new way of working

Read Anita Bruzzese’s article

Nonprofit Business Advisor

“Onboard” Employees to Attract and Retain Talent

Applying the producer, director, stage manager onboarding model to nonprofits.

May 2012 – Nonprofit Business Advisor – G. Bradt Commentary

Timeless lessons from Time Inc.:

How Griffin set the stage for his own ouster as CEO

Timeless lessons from Time Inc

“Onboarding: An Act of Transformational Leadership”

Article in Human Resource Planning Society’s “People and Strategy” by PrimeGenesis’ George Bradt with comments from George Olcott – PrimeGenesis UK & Japan, Charles Forgang – employment attorney USA, Robert Rigby-Hall – LexisNexis USA, Matthew Walter – Bank of America USA, Sonja Weckstrom – Right Management Finland.

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HR Review

HR Review – Hot Landings

A new leader…may well find himself in a corporate “hot landing,” with failure the inevitable result unless he knows how to hit the ground running.  What are some of the strategies that could help?

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Interview with George Bradt on the importance of onboarding.

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The Economic Times

A first-time leader? Here’s how to keep others happy

Click to read George Bradt’s article.


Five Things You Must Do Between Acceptance of a Job and Start Date

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New on the Job?  How to manage your supporters and detractors.

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Bullish on Books: New on the Job?  New Book Offers 100-day Action Plan

Post on The New Leader’s 100-Day Action Plan

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Power Lunch: TV Segment On What New JC Penney Ullman Should Do In His First 100-Days

Does the world need JC Penney?

Power Lunch Video Transcript -Johnson’s Big JC Penney Loss – CNBC

View a video of the segment


Top Ten Mistakes Deangelo Vickers Made on Day One in The Office

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Click to Read George Bradt’s other posts on the Huffington Post



Recession-proof Your Job

BusinessWeek TV with George Bradt and PrimeGenesis clients at LexisNexis

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The Magic Period That Can Make You a Star at Work

Lauren Weber’s article on how to take advantage of the Fuzzy Front end between accepting and starting a new job based on her interview with George Bradt

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Acclimating Newcomers to the Office

Jane Porter’s article on acclimating includes a quote and comments from George Bradt getting at the importance of the quality of relationships formed early on and of behind-the-scenes networks.

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Get a Job: Apps to search, score and succeed at work

Meg Baker features the iPad app, New Leader Smart Tools in her “App Attack” feature

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How Executives Can Make a Positive First Impression in a New Job

Jayme Check describes how by asking the right questions and coming in prepared can have executives miles ahead of the game before stepping foot in their new office.

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In business, 100-day plans are a mistake

Michael Skapinker’s article arguing a different point of view from that expressed in “The New Leader’s 100-Day Action Plan”.  (Though he does seem to agree with more than he disagrees with.)

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Judgment Call – Should CEOs Vent in Public

George Bradt argues that executives need to be clear about whom they are trying to influence and whether to do it directly or indirectly.

TM talent management

Are You An Inspirational Leader

Jayme Check describes five steps to inspire a team and create results an organization can be proud of in 100 days.

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Five Tips to Strategic Onboarding

George Bradt shares five tips: 1) Start by stopping; 2) Think business strategy; 3) Clarify purpose and priorities; 4) Check onboarding track record; 5) Make sure everyone follows through.

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Five ‘Landmines’ New Hires Should Try to Avoid

Article by Frank Kalman discussing: 1) Doing Your Due Diligence, 2) Relationships, 3) Getting Up the Learning Curve, 4) Failure to Deliver, 5) Failure to Adjust (Based on interview with George Bradt)

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The Four ‘Landmines’ Bosses Should Avoid in On-boarding a New Hire

Article by Frank Kalman discussing: 1) Role Failure, 2) Personal Failure — the Inability to Hire the Right Person, 3) Relationship Failure, 4) Failure to Deliver, 5) Engagement Failure (Based on interview with George Bradt)

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Measuring Success of On-boarding a New Hire

Article by Frank Kalman discussing what’s important in measuring on-boarding success.  (Hint: measure business results and process measures)

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To Fit or Not to Fit

Article by Ronnie Reese on how organizations can avoid bad hires by focusing on fit during recruiting and prepping the organization to welcome difference during onboarding

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Top 100 Influencers

John Sumser’s excellent series on profiles Onboarding leader George Bradt

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Analyzing Cultural Fit

George Bradt’s article on the BRAVE tool to help HR executives assess cultural fit.

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The Value of Adaptive Leadership

BCG suggests adaptive leadership generally trumps more directive leadership. George Bradt generally agrees – but not in all cases in this article by Lin Grensing-Pophal

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Total Picture Radio

Interview with George Bradt on New Leader Smart Tools iPad app and 3rd edition of The New Leader’s 100-Day Action Plan

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Interview with George Bradt on his Forbes articles re: The New Leader’s Playbook

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Plus an interview on the basics of onboarding re: The New Leader’s 100-Day Action Plan.

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Plus, an interview on the crucial partnership between hiring managers and new employees re: Onboarding book.

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Plus, an interview on the book First-Time Leader

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Plus, an interview with Bill Berman on how Trust and Respect is Fundamental to any Organizational Culture

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Working Week

The Working Week podcast on Effective Onboarding

As George Bradt explains, onboarding is the process of interviewing, hiring, orienting and successfully integrating new hires into the new organisation.

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The First 100 Days in a New Job

Executive transition expert, George Bradt, shares insights, proven solutions, and cutting-edge techniques for successfully transitioning into a new role whether you are a first-time leader or seasoned professional.

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Set the Stage for New Employee Success

Read Will Flamme’s article in ExecuNet’s CareerSmart Advisor on the launch of Onboarding: How to Get your New Employees Up to Speed in Half the Time and The Three Stages of a Hiring Manager, Buying and Selling at the Same Time, and Orientation is Not Onboarding.

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Read Dave Smith’s article in Inc. on “Onboarding Done Better“.  How you behave and relate to new people are all both communicating the culture, modeling the culture, and forming the culture.

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Read Lou Dubois’ article in Inc. on “How to Set Goals For New Employees“.  Has some good ideas in it about the importance of different types of goals and about aligning goals.

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Read Lou Dubois’ article in Inc. on “How to Make an Employee’s First 90 Days Successful“.  Has some good ideas in it.  (Note he misquoted me on the 40% failure rate.  It’s at 18 months, not 8 and is based on a study by Heidrick & Struggles of 20,000 searches.)

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Read Michael Mcdermott’s Bank of America Merrill Lynch white paper on “Building Your Top-Tier Team.

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The Only Three Interview Questions You’ll Ever Need – The Independent’s Tim Walker discusses George Bradt’s Forbes article on interviewing

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Onboarding 101 for Small Businesses

16 things small businesses can do differently (and better)

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Business Insider

Why CEO Candidates Shouldn’t Even Take An Interview With JC Penney

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How to know if you have enough experience for a job

Click to Read article by Alina Dizik quoting George Bradt’s interpretation of Charon and Drotter’s “Leadership Pipeline”

Sales Lead Dynamics

Triumph of the Niche-Master:

A True Story – Discussion of PrimeGenesis positioning and marketing

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Expert interview with George Bradt

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Mitigating Risk in Your New Position – Jayme Check

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University Business

Executive Onboarding – The Unwritten Rules of Success

Barbara Kaufman makes the case for universities to adopt a systematic onboarding process to welcome and integrate newly appointed administrators.

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Management Excellence

“a great interview with priceless advice and “must listen/must read” content for anyone approaching a start-up situation.”

Listen to George Bradt’s “Leadership Caffeine” podcast interview with Art Perry

Blogging about Business

An Interview with George Bradt (Comprehensive)

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Sacramento Business Journal

How to cope with losing a key employee – Elaine Goodman (quoting George Bradt)

“They must, must, must buy into the values, or they are a problem from Day One,” Bradt said. “Everybody better be paddling the same direction, or the boat is going to flip.”

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Why More Marketers Are Taking The CEO Reins

Read Thomas Yang’s thoughts on this trend.

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BFM 89.9 Malaysia

Raise Your Game – The New Leader’s 100-Day Action Plan

Listen to Angeline Teh’s podcast interview of George Bradt

Life Lessons Radio – CEO in 10

Host Rick Tocquigny interviews George Bradt about some of the core ideas in First-Time Leader

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074: First-Time Leader: How to Succeed and Inspire Your New Team with George Bradt

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0505: Leader’s Lab’s David Burkus interviews George Bradt about First-Time Leader

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George Bradt shares with BizTalk Host Jim Lobaito the proven process for accommodating, assimilating, and accelerating new employees up to speed in half the time.

Listen to the podcast

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