Better Results Faster
Ellen continues to be a problem. She’s blocking my communication with her team and exhibiting passive-aggressive behavior. She’s also never come to me to say she’s enjoying working with me, which isn’tthat significant on its own, but it would at least be a sign that she’s buying in to what we’re doing. Clearly, that’s not [...]
I changed my mind on the early win. I’d originally thought we’d focus on a new advertising campaign. Still think that’s important. It’s just going to take longer than I’d expected. On the other hand, we should be able to launch some new PR efforts sooner, so we will over-invest there to get those [...]
Second milestone meeting – worked much better. People circulated updates in advance. Each person highlighted their group’s wins, learnings, and where they needed help in the first half of the meeting. Then we had some good discussions about the top priorities in the second part of the meeting. We’re also starting [...]
Well, that was an ugly meeting. No one circulated their updates in advance. People didn’t follow the meeting format. It ended up being a free-flowing conversation instead of an update. I thought I had set the direction in advance. But they weren’t seeing things the way I did. Part of me expected this to [...]
We used day two of the imperative workshop to put our milestones in place. It worked well. Nothing is real until there’s a name and date next to an action. Core milestones: Complete consumer and customer research – Faith August 31 Develop investment marketing plans – David, September 30 Build consensus around plans with [...]