Our Team

Our driving impetus is the hard-won knowledge that onboarding into a complex new situation is a crucible leadership event for all involved – and often not managed well. So, we’ve built the knowledge, skills, and attitude required to spur you and your team to deliver Better Results Faster in the most challenging executive onboarding and team onboarding circumstances.To be clear, the people on this page will push you and your team hard. If that’s what you’re looking for, read on or follow this link or scoll to bottom of page for more on PrimeGenesis’ tenets.

John.LawlerJohn Lawler, Managing Director PrimeGenesis. CEO of three private equity backed companies. Group President of Emerging Markets at LexisNexis after long career at Dun & Bradstreet. John is a proven transformational CEO, board member and advisor with a track record of accelerating growth and superior returns organically and via M&A and helping others do so. Extensive experience in Americas, Europe and Asia. BA Williams College. MBA University of Virginia. jlawler@primegenesis.com

“Our clients are strong leaders entering complex, high-stakes transitions. Superior results are expected and there is a need for speed. Failure is not an option. Our partners and the 100-Day Action Plan process are single-mindedly committed to giving the leader and team confidence, focus and a roadmap to accelerate success”.

MarkMark Anderson is a proven operating executive with significant experience in Europe and Asia. Mark held various leadership roles at Pearson, including Managing Director UK, Managing Director Europe and Strategy-International. Previously, Mark held executive positions for Spalding Evenflo in Asia Pacific and Patientline in the UK. Mark is a non-executive director of Hubbub and sits on the appeal board of the children’s charity Buttle UK. He is the author of The Leadership Book (second edition 2013) and a Cambridge Fellow in Science & Policy. manderson@primegenesis.com 

Ed Bancroft has diverse organizational development consulting experience across retail, telecommunications, electronics, manufacturing, health care, financial services and the utility industry. Ed has served in senior leadership roles at both Mercer Human Resources, as a worldwide partner, and at Watson Wyatt as worldwide leader for performance management services. BA at Lake Forest College; Masters, Loyola University, Chicago. ebancroft@primegenesis.com


Tony Botterill partners with executives to help drive change across a range of business sectors, supporting them through high-stakes transitions.  Tony supports leaders and teams in onboardings, new team start-ups, team integration, major project performance and trouble-shooting, leveraging his dozens of client engagements – including BP, Petrofac, Talisman Sinopec, HBOS, Reuters, Cisco Systems and Lloyds Banking Group. tbotterill@primegenesis.com


George Bradt has led the revolution in how people start new jobs. After Harvard and Wharton (MBA), he progressed through sales, marketing, and general management roles literally around the world at companies including Unilever, Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin off as chief executive. He is a Principal of CEO Connection, Chairman of PrimeGenesis, author of five books on onboarding, 400+ columns for Forbes, and eleven musical plays (book, lyrics & music). gbradt@primegenesis.com

“Onboarding is a crucible of leadership. Doing it well accelerates careers. Do it poorly and there’s blood everywhere. This is why I’ve made it my cause to improve the way the world does executive onboarding.”

Jayme Check, Managing Director PrimeGenesis West U.S., is a proven leader with excellent motivational skills and a history of achieving results in traditional and entrepreneurial environments from Wall Street to Asia. He has broad-based experience in sales, business development and strategy at Guidance Solutions, NHI, Cape Enterprises, Brice Manufacturing and J.P. Morgan and is a principal of Quantum Leap Associates. BS Syracuse; MBA UCLA. jcheck@primegenesis.com

Joe Durrett, CEO of Information Resource, Broderbund Software and Advo. Senior line positions at Kraft General Foods including SVP of sales and President of Grocery Products, and Procter & Gamble. Throughout his career, Joe has driven dramatic increases in revenue, profitability and value for companies he has served on the boards of, run, worked in and consulted to. BA Duke; MBA Wharton. jdurrett@primegenesis.com

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Linda Hlavac, Human Resources leader supporting executive leaders and teams during transitions across multiple industries and geographies. Linda helps executives improve their personal impact and performance in leading change, developing effective teams and delivering results.  At Catalent Pharma Solutions, she was recruited to the senior leadership team to create a new global HR function for the pre-IPO company. Previous experience at LexisNexis, Dun & Bradstreet and Westinghouse.  B.A. Susquehanna University, M.B.A. Ohio University.  Lhlavac@primegenesis.com

Susan Lawler, change leader with particular expertise in strategy, marketing, executive communications and coaching. Transformed disparate local groups into a cohesive, award winning global marketing team. Led strategic plan process, re-branded the company, and drove growth initiatives, setting the path for 6-fold growth in shareholder value. Integral player in spinning D&B into 3 stand-alone public companies. ICA Executive Coach. B.A. Union, M.B.A. Columbia University. Susan.lawler@primegenesis.com

Susanne Pennella, LL.D., Managing Director PrimeGenesis Europe, is an Austrian native with 20+ years of Management, Human Resource and Legal experience in Europe and the United States. Her rare ability to think cross-functionally as well as cross-culturally led to outstanding successes at Procter & Gamble in both brand management and human resources. Susanne was also a Law Professor and Assistant District Attorney. Doctorate in law, Salzburg University. spennella@primegenesis.com

Mary Vonnegut, President Gumps Catalog and SVP Marketing Hanover Direct, VP Marketing Ross-Simons and COO Passport Internationale has worked across major functional areas including strategic planning, database marketing, direct response merchandising and merchandise fulfillment operations. Mary has worked with diverse product categories from high-end jewelry to moving and storage franchise services in both entrepreneurial and corporate environments and is a principal of MarketMyBz. BA Middlebury; MBA Harvard. mvonnegut@primegenesis.com

Thomas Yang Managing Director PrimeGenesis Asia. Formerly President, International Callaway, SVP International Starbucks, senior leadership positions internationally with Coca-Cola, Procter & Gamble, and Clorox. Board of Advisors University of San Diego Business School.  Board of Governors of Gemological Institute of America.  BS University of Colorado, Masters Degree for the American Graduate School of International Management (Thunderbird). tyang@primegenesis.com

Advisors to the Firm

Bill Berman, PhD, a clinical and consulting psychologist, has worked with a number of public and private companies, including Xerox, Unilever, Clinical Communications Group, Diageo, and Kaiser-Permanente. He is co-author of 3 books and over 50 articles on a variety of psychology and business topics. He is a fellow of the American Psychological Association, is board-certified by the American Board of Professional Psychology, has taught at Cornell Medical College and Fordham University and is a principal of Berman Leadership Development. AB Harvard; PhD Yale.

Bill Crain, President/COO of London Fog, Gitano Group, Buxton, Lee Jeans and Child Guidance. EVP/Group President, Crystal Brands and VF Corp. Marketing at General Mills. Seasoned consumer products GM with extensive experience in both highly structured corporate and entrepreneurial environments. Particularly adept at turnaround situations, accelerating change and integrating teams across functions. BA Duke; MBA Stanford.

Rob Gregory, CEO with an unusual mix of senior experience in both the private and public sectors and an extraordinary record of success managing both large profitable companies and turnaround situations. As President of VF Corporation, he and his team tripled its sales to $3B and grew its profit 500%+ to turn it into the largest and most profitable publicly held apparel company in the world at that time. Served on the boards of over a dozen companies including Gitano, London Fog, Promus Hotels, Frisby International and USF&G. BA Wofford; law degree U. South Carolina; AMP Harvard.

Harry Kangis, President of P&G’s Millstone gourmet coffee subsidiary, GM of the Home Entertainment Network, VP Marketing for Kenner Toys and COO for Nutrition Technology Corp. A 25+ year marketing and general management veteran, who has managed a broad range of challenges from mature consumer packaged goods brands to a wide variety of innovative service and product start-ups and is a principal of One Page Solutions. BA Williams; MBA Wharton.

General Dwight Eisenhower once said that ” leadership is the art of getting someone else to do something you want done because he wants to do it.”  In a world where you never get a second chance to make a first impression, I have seen over and over how our Partners employ their experience and the PrimeGenesis tools to help leaders focus their entire team on a shared purpose.  This really does lead consistently to “better results faster.”

Roger Neill, CEO/Managing Partner of Lintas Australia, Synectics Corporation, Center for Creativity – City University London.  Helped Sam Wanamaker re-build Shakespeare’s Globe in London.  Started his working life as a professional rock musician.  Roger is one of the world’s thought leaders on innovation and creativity.  Based in London, UK, he writes, speaks and conducts masterclasses and workshops around the world and is a principal of Per Diem Consultingrneill@primegenesis.com

George Olcott, PhD, Managing Partner PrimeGenesis Asia. Current non-executive director of Denso Corporation and Hitachi Chemical and Affiliate Professor at the Department of Business and Commerce at Keio University. He was formerly Managing Director, Head of Equity Capital Markets for UBS Warburg in Tokyo. Previous roles at Shell and Swire. Author of “Conflict and Change: Foreign Ownership and the Japanese Firm.” Fluent in Japanese. Oxford undergraduate, INSEAD MBA, PhD from Cambridge. .

Global Reach

We have alliances in China, India and over 50 countries so we can serve clients’ needs around the world with a combination of our partners’ expertise and local knowledge.

PrimeGenesis Tenets

We choose to work with senior leaders transitioning into or through complex situations. This is where we can make the most valuable impact.

We help leaders, teams and stakeholders come through the crucibles of executive onboarding and team onboarding better off than they were going in. In doing so, we hold fast to the following values: 1) Commitment to mastering transformational leadership; 2) Better results faster for every client; 3) Integrity beyond reproach; 4) Doing what’s right for clients over the long run; 5) Collaborative, supportive teamwork.

We strive to be as good as it gets at delivering executive onboarding and team onboarding assistance based on our experienced team of executives, tools/books, and perspective built with a single-minded focus on this one thing. We have a proactive-reactive posture, positioning our ideas and resources ahead of the curve to meet onboarding and transition acceleration needs as they arise. Our culture is marked by perseverance and a deep commitment to what matters.

We contribute, connecting directly with new leaders in advance of day one – at one of their most vulnerable moments. We engage with them intensely over their first 100-days and then keep in touch over time, helping when and how we can.

We have a rock-solid, crystal-clear process that we never follow the same way twice. Instead, we do whatever is required to help new leaders and  teams get done in their first 100-days what would normally take 6-12 months. They deliver better results faster, with a reduced risk of failure, and BRAVE confidence.