Why Overcoming Inertia Takes Two Whys

No one changes until they believe they must change, can envision themselves in a better future and know how they can be part of the solution and way forward. This starts with their understanding: 1) Why they can’t keep doing what they have been doing the way they have been doing it and 2) Why they should listen to you on this subject.

 As laid out in an earlier article on Three Steps to a Compelling Message, leadership stories to inspire change need to:

  • Depict the platform for change (why)
  • Create a vision of a better future (what)
  • Lay out a call to action (how)

Read the full article on Forbes