We are all born with talents. Turning talents into strengths requires investment in knowledge and skills. Books like Wiley’s “For Dummies” series contribute to theoretical knowledge. While that’s a start, turning Millennials (and everyone else) from dummies into experts requires learning, practice and experience.
Don’t get me wrong. The Dummies books in general and Executive Recruiting for Dummies in particular do give novices initial learning on a subject. Executive Recruiting for Dummies will give complete novices an understanding of what to expect from professionals and will give professionals some useful nuggets.
The issue is that some readers may think that’s all they need. There are no barriers to claiming to be an executive search consultant. But staking a claim is a long way from the expert confidence that is earned by investing in learning, extensive practice and experience.