The Return Trip Advantage: A CEO’s Perspective of Doing Well By Doing Good

The key to doing well by doing good is the “both and” or “return trip” nature of the effort. Whether it’s contributions by Coca-Cola that they can publicize or PTC’s partnership with FIRST (For Inspiration and Recognition of Science and Technology), the actions that make a difference have both a meaningful impact on society and provide a tangible reward to the organization doing the giving.

Guess what? The model works with your team as well. The more time they spend on things that they see as both meaningful and rewarding, the more they will experience the “return trip” value of committing to your purpose.

Follow this link to read the full article on Forbes.com with its explanation of Coca-Cola's "second bucket" activities and PTC's efforts with FIRST.

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