Where Should You Play? The Secret to Investing Your Time and Talent for Maximum Impact and Reward

"Where it matters and where you can win" is the answer to the first of the five most important questions for BRAVE leaders “Where play?”

Where it matters is most likely going to be where there is an unmet need that has a meaningful impact on peoples’ lives. Where you can win is not just where you have strengths, but where you have differentiated strengths from others playing in or around your space.

Read the full article on Forbes.com

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