Successful organizations like Apple, Coca-Cola, the Red Cross and Ritz-Carlton all have a distinct attitude. For example, Apple leads its competitors in designing innovative products. Winning attitudes do not emerge by chance. Leaders aligning their organization’s strategy, posture and culture create them.
Defining and driving a unified, distinct organizational attitude is the key to bridging the gaps between choosing which field to compete in, and which behaviors are going to have the greatest impact. This is why it’s so important to get your strategy, posture and culture aligned as a first step on the way to changing the world.